Important Information before booking
IMPORTANT: Our Chocolate Making zone and part of Advertising Avenue (including the gorilla set) are temporarily closed until December 9th 2024 whilst we make improvements to our attraction. The Cadbury World Shop has also moved to a temporary location by the African Adventure Play Area.
In the meantime, there are still plenty of chocolatey zones to enjoy, including our Have A Go zone, the Bournville Experience, 4D Chocolate Adventure, and our brand new Cadbury Chocolate Quest ride. You will also still be able to learn all about how chocolate is made, discover the history of the Cadbury family, and meet the iconic Cadbury characters. Find out more here.
Please note that the ongoing building work at Cadbury World is fast-paced, so the information on this page may be out-of-date by the time you visit. If you have any specific questions regarding our access facilities at the time of your visit, please email our team cadburyworldinfo@merlinentertainments.biz who will be happy to help.
Access Facilities at Cadbury World
We want to make a visit to Cadbury World accessible and enjoyable for everyone. Please use the information below to plan a day that suits your individual needs.
Please note this webpage is currently under development in line with our new additions to the attraction, and some information may be slightly out of date while we improve this. If you have any questions, please email cadburyworldinfo@merlinentertainments.biz and our team will be happy to help.
Our provisions include:
- Low level service desks
- Changing Places facility.
- BSL is included on video screens in selected zones throughout the tour
- Large print 'Access Assistance' guide available from reception
- Infrared system for visitors with compatible hearing-aid system
- Visually Impaired large print script available of the tour
- Tactile surface changes to indicate differences in levels
- DDA-compliant handrails
- Stairs and steps with coloured warning edges
- Directional signage
Access for Wheelchair Users
To ensure the safety and comfort of all of our guests, we can accommodate one guest who uses a wheelchair or mobility scooter per timeslot (every 10 minutes).
To avoid disappointment on arrival, please make sure to book a Wheelchair Slot for the same time as your desired entry time.
Please reserve a timeslot for any visitor requiring wheelchair access at Cadbury World.
- You must have paid for your entry ticket before booking this free slot.
- Prebooking a wheelchair reservation does not guarantee entry if an entry ticket to Cadbury World has not been purchased.
- When you arrive, you will be asked to produce both your standard entry ticket and wheelchair reservation booking.
- This is not a wheelchair reservation, we have a limited number of wheelchairs available for visitors to borrow upon request on a first come first served basis. Please speak to a member of the team on arrival.
Carer Tickets
Please go straight to reception on arrival before entering the main experience.
Guests who have one of the following forms of documentation are entitled to one free carer ticket to support them during their visit. The guest with the disability and any further members of their party will need to purchase a ticket at full price. Without supporting documentation, carers will be required to pay the full price general admission. You will be asked to show your documentation to a member of our reception team on arrival.
Please note this does not necessarily mean you will be eligible for a wristband, see the information below.
Please show one of the following forms of relevant paperwork as well as suitable photo ID of the named recipient at reception:
1. Disability Living Allowance or Attendance Allowance award letter (dated within the last 2 years), or Scottish Disability Payment and Child Disability Payment for visitors from Scotland.
2. Personal Independence Payment letter (dated within the last 2 years).
3. A current and valid Blue Badge.
4. Letter from GP or consultant (dated within the last 2 years) confirming the need for a full time carer. This does not need to be a letter of diagnosis.
5. A Nimbus Access card with the +1 symbol. The photo on the card must be of the guest who requires a free carer.
Unfortunately, we will not be able to issue carers tickets without seeing the above documentation as well as the recipient's ID . For guests who require more than one carer we ask that you bring documentation to support this.
Access Wristbands
For Guests who may find it difficult, or cannot stand for long periods of time either because of physical disability or learning/emotional impairment we issue wristbands, so that staff can offer additional assistance. We are happy to arrange a wristband upon presentation of:
- A letter from your GP or Consultant on headed paper (dated within the last 2 years) which clearly states that you are unable to queue and why (we do not need a letter of diagnosis).
- A Personal Independence Payment (PIP) letter (dated within the last 2 years) showing that you receive the enhanced mobility component.
- A Disability Living Allowance or Attendance Allowance (DLA) award letter (dated within the last 2 years) showing that you receive the higher rate mobility component. This must be presented alongside valid photographic ID for the named recipient.
- A Nimbus card with any of the below symbols. The photo on the card must be of the guest who requires a wristband.
Our Visitor Services team will do everything possible to ensure that your visit is as comfortable as possible. However, we are not in a position to assess an individual's abilities so we must insist that the letter from a medical professional states that you are unable to queue and why, rather than simply confirming your condition. This letter will allow a maximum of 4 visitors to gain priority access to the ride or the 4D Chocolate Adventure.
Access for Visually Impaired guests
We offer visually impaired visitors the opportunity to feel and touch key props at various stages (i.e. in our Chocolate Making Area, our chocolatiers can hand out the moulds they use to make chocolate products as they give their demonstration talk). Assistance dogs are allowed throughout the attraction except in production areas. We offer an assistance dog sitting service at this part of the experience and one of our staff will be able to offer additional assistance. There is a large print script available of the tour and tactile surface changes to indicate differences in levels. There are DDA-compliant handrails, stairs and steps with coloured warning edges and directional signage.
Access for hearing impaired guests
A written script of the tour is available from reception and there is an Infrared system for visitors with a compatible hearing-aid system. The majority of our video presentations have English subtitles. Please note that in the event of an emergency, house lights will come up to warn of this. BSL interpretation screens are present at relevant points of the tour.
Guests with learning disabilities
Cadbury World is a multi-sensory and interactive experience. Staff will be happy to answer any questions throughout the exhibition.
Check out our Social Story here for a greater understanding of what to expect from a visit to Cadbury World.
Access for temporarily impaired guests
We have a limited number of wheelchairs available for visitors to borrow upon request on a first come first served basis. There is regular seating throughout the exhibition. A first aid room is also available.
Baby Changing and Feeding
There are baby changing facilities integrated within all toilet facilities across the attraction. We have a designated baby feeding room which is located in reception to provide a calm and discreet area to feed babies with all the facilities required. The baby feeding room facilities include a baby changing unit with disposable hygiene paper sheeting, sink unit, breast feeding armchairs and toddler chairs.
Pushchair Access
There is pushchair access throughout Cadbury World, with a pushchair park provided part way around the tour.
Please note that on our new ride, Cadbury Chocolate Quest, children must be able to sit unaided in order to ride.
Access for those with Assistance Dogs
Accessible Features in our chocolatey zones
Extensive parking facilities are located near the entrance to Cadbury World.
Low-level reception counter and low-level exhibits in certain zones.
There are two wheelchair spaces in the 4D cinema and also static (non-moving) chairs are available.
The third area of our African Adventure Play Area is designed for wheelchair users with ramps.
The Cadbury World Shop is fully accessible for wheelchair users and pushchair access.
The Cadbury World Café is fully accessible for wheelchair users and pushchair access.
CADBURY CHOCOLATE QUEST RIDE
- Cadbury Chocolate Quest is a slow-moving interactive dark ride with special effects.
- This ride contains flash photography. Not suitable for photosensitive epilepsy. Do not take your own flash photography.
- Pushchair park available at entrance to ride.
- Guests under 1.2 metres must be accompanied by an adult
- Maximum of 6 guests per car
- Guests must be able to sit upright without assistance
- No standing at any time
- No arms or legs outside the car
- No children on laps and no babies carried in arms
- No eating, drinking or smoking
IMPORTANT: Due to unforeseen circumstances, our wheelchair-accessible vehicle is temporarily out of action.
We have four additional modified vehicles which allow for a comfortable and easy transfer from a wheelchair or mobility vehicle available for guests who are able to self-transfer with or without carer assistance. The role of the carer is to emotionally and physically support the guest in the unlikely event of a stoppage and/or evacuation. This may involve supporting and/or lifting their companion out of a ride vehicle, supporting them when disembarking 3 large steps, and walking up to the full length of the ride route.
Cadbury Chocolate Quest requires guests to be able to sit upright unaided in order to ride, and all riders must be able to self-evacuate with or without carer assistance in the unlikely event of an emergency evacuation. Please assess the ride and review with the Ride Attendant before riding.
4D CHOCOLATE ADVENTURE CINEMA
The 4D cinema may not be suitable for those easily startled by sudden movement, motion effects, loud music, or periods of darkness. Due to motion effects used in the pre-show and cinema, it is not suitable for pregnant women or guests with heart or spinal conditions.
There are two wheelchair spaces in the 4D cinema and also static (non-moving) chairs are available.
Feedback
In order to provide the best possible experience we can, we actively encourage feedback.
If you have any questions or wish to provide us with any feedback please do not hesitate to contact us on cadburyworldinfo@merlinentertainments.biz
We want to create moments of pleasure for all our visitors and lasting memories of a wonderful day out; with this in mind, Cadbury World visitor safety and enjoyment is paramount and central to how we operate. We strive to offer an inclusive experience for everybody and regularly carry out reviews and risk assessments to ensure the expected high standards are maintained.
