Frequently Asked Questions

Cadbury World welcomes everyone from all age groups. Adult tickets apply to individuals aged 16 and over, while child tickets are for children aged 2 to 15. Children aged under 2 can visit for free but must have a pre-booked ticket (free of charge).

For guests aged 15 or under, an accompanying adult (18 or over) is required.

All guests must book a ticket on our website before visiting the attraction. You can book tickets online here.

Ticket prices vary depending on your chosen entry date and time, and also which ticket package or offer you purchase. Anyone aged 2 years and older require a paid ticket, but carers and children under 2 are free! If you would like some more information regarding the documentation you need to provide to validate a carer ticket, you find this here.

The prices of the time slots relate to popularity of selection. For instance, the cheaper times are generally selected by guests less often.

We offer a discounted price at certain times in an attempt to encourage more people to select this time slot, in order to maintain a steady flow throughout the whole day.

No matter what time slot you select, all guests receive the same fantastic experience.

We are delighted that our brand new ride, Cadbury Chocolate Quest is now open! Our revamped Have a Go zone and Bournville Experience are also now open.

From 2^nd September until 9^th December 2024, our Chocolate Making zone (including the liquid chocolate servery) and part of Advertising Avenue (including the gorilla set) are temporarily closed, whilst we make improvements to our attraction. The Cadbury World Shop has also moved to a temporary location by the African Adventure Play Area.  

In the meantime, there are still plenty of chocolatey zones to enjoy, including our Have A Go zone, the Bournville Experience, 4D Chocolate Adventure, and our brand new Cadbury Chocolate Quest ride. You will also still be able to learn all about how chocolate is made, discover the history of the Cadbury family, and meet the iconic Cadbury characters. Find out more here.

UPDATE: The Have A Go zone and part of the Bournville Experience will also be closed from Monday 4^th to Friday 8^th November.

You can check out our latest offers here.

In total, most of our visitors spend around 2-3 hours onsite at Cadbury World, including the main Cadbury World exhibit taking around 1 hour, and then our other areas including the 4D Chocolate Adventure Cinema, Green Screen experience, African Adventure Play Area, Have A Go zone and Bournville Experience around the back of the building can be enjoyed at your own pace. We would recommend allowing at least an hour for these areas, however this can vary slightly during weekends and school holidays.

Cadbury World is a visitor centre - because of food regulations we can’t open up our whole factory to the public. 

Please note that a visit to Cadbury World is not a tour of the Cadbury factory; you will discover the history, the making and the magic of Cadbury confectionery through a variety of chocolatey zones. 

No, you walk around Cadbury World at your own pace, starting at the beginning, and ending at the end! There are plenty of staff along the way to lend a hand or answer any questions you might have.

Unfortunately we do not have the facilities to hold or store any type of baggage or packed lunches. You will have to keep them with you as you tour Cadbury World or keep your items on the coach if permitted.

Yes - the use of cameras and camcorders is permitted on-site to capture memories of your chocolately experience. We kindly ask that you do not film inside the following:

- Cadbury Story

- Making Chocolate Story

- 4D Chocolate Adventure

- Cadbury Chocolate Quest ride

There are lots of hotels in the Birmingham area ranging from budget hotels to 5 star accommodation. Visit our hotels page or www.visitbirmingham.com for hotel information.

Yes, Cadbury World is a self-guided tour that you can complete at your own pace.

You’ll see the Cadbury World Demonstration staff showing off their chocolate making skills in the Chocolate Making zone. Plus, try your hand at doodling and tempering chocolate in our revamped Have A Go zone!

Please note: Our Chocolate Making zone (including the liquid chocolate servery) and part of Advertising Avenue (including the gorilla set) are temporarily closed until December 9^th, 2024, whilst we make improvements to our attraction. The Cadbury World Shop has also moved to a temporary location by the African Adventure Play Area.  

In the meantime, there are still plenty of chocolatey zones to enjoy, including our Have A Go zone, the Bournville Experience, 4D Chocolate Adventure, and our brand new Cadbury Chocolate Quest ride. You will also still be able to learn all about how chocolate is made, discover the history of the Cadbury family, and meet the iconic Cadbury characters. Find out more here.

UPDATE: The Have A Go zone and part of the Bournville Experience will also be closed from Monday 4^th to Friday 8^th November.

Cadbury World is a visitor attraction. We have one ride, Cadbury Chocolate Quest. For full ride information, please click here.

The Cadbury World Cafe and 'Grab and Go' Cabin serve a range of hot and cold food, drinks and snacks. Find full information about our facilities here.

You are more than welcome to bring a picnic to enjoy at Cadbury World. There is plenty of picnic style seating outdoors to enjoy your food and drink. This is available on a first come first served basis.

There’s a wide choice of amazing attractions in the Birmingham area, including the National SEA LIFE Centre, LEGOLAND Discovery Centre, and Warwick Castle. 

Find out more about how to save when booking multiple attractions here

Valid student ID required on the day of your visit to Cadbury World: NUS card, in-date University/College ID or International Student Card (UNiDAYS or any other form of identification will not be accepted). For 16-18 year olds - valid school / college ID card required. If you do not have a valid ID you will be asked to pay the difference of an adult ticket.

None of the chocolate samples we give out are nut-based, such as Fruit & Nut bars, but if you find that they are unsuitable for any reason, they can be exchanged for alternative products.

Part way through the experience, we also hand out one cup of plain melted Dairy Milk chocolate, to which you are free to add your choice of treat from a selection of sweets – again, none of them nut-based. The sweets selection changes daily, but can be things such as popping candy, biscuits, Jelly Babies, etc. Allergy information about the chocolate and sweets is always displayed on a board to the left of the area where visitors receive their melted chocolate sample, so if you wanted to double check the contents, we would encourage you to check this - or to check with the Chocolatiers who are on hand in this area.

We do not monitor what other visitors bring into Cadbury World themselves and so cannot say other visitors will not be carrying or eating nuts. Cadbury World also shares some of its buildings with the manufacturing factory in Bournville who do produce some nut-based products, so we cannot guarantee that our buildings are completely free from airborne allergens.

All guests receive complimentary bars of chocolate on entry to Cadbury World and for anyone with dietary requirements, these can be exchanged for alternative products. In our Chocolate Making zone there is a tasting experience, here we can offer dairy free toppings in place of the warm liquid chocolate sample such as jelly babies and marshmallows.

We give out chocolate samples and one cup of melted Cadbury Dairy Milk chocolate during your visit to Cadbury World. If you find that any of the ingredients in the bars are unsuitable, they can be exchanged for alternatives.

You are free to add a choice of topping to your chocolate sample. Allergy information about the chocolate and sweets is always displayed on a board to the left of the area where visitors receive their melted chocolate sample, so if you wanted to double check the contents, we would encourage you to check this - or to check with the Chocolatiers who are on hand in this area.

Cadbury World Café 

Allergen information is available on the Cadbury World Café menu. If you are still unsure please do not hesitate to talk to a member of the team.

Each guest will receive a Cadbury chocolate bar at the start of the tour, and then in our Chocolate Making zone, each guest will receive a delicious pot of warm melted Cadbury Dairy Milk chocolate, plus a choice of two toppings from a selection of treats. Then, after our new Cadbury Chocolate Quest ride, each guest will also receive another Cadbury chocolate bar to enjoy.

Please note that the gifting of chocolate and any other products is complimentary and may be withdrawn at any time at the discretion of Cadbury World 

From 2^nd September until 9^th December 2024, our Chocolate Making zone will be temporarily closed, and the Chocolate Demonstration will move to the Have A Go zone. Part of Advertising Avenue (including the gorilla set) remains closed.

For guests visiting during these dates, a pot of Cadbury chocolate buttons will be offered to every guest in place of the liquid chocolate sample usually given in the Chocolate Making zone.

All of our other chocolatey zones remain open as usual.

Our Chocolate Making zone (including the liquid chocolate servery) and part of Advertising Avenue (including the gorilla set) are temporarily closed until December 9^th 2024 whilst we make improvements to our attraction.

The Cadbury World shop is also temporarily closed for refurbishment. There is a temporary shop available where guests can purchase all of our usual chocolatey treats, located to the rear of the building next to the African Adventure play area.

In the meantime, there are still plenty of chocolatey zones to enjoy, including our Have A Go zone, the Bournville Experience, 4D Chocolate Adventure, and our brand new Cadbury Chocolate Quest ride. You will also still be able to learn all about how chocolate is made, discover the history of the Cadbury family, and meet the iconic Cadbury characters. Find out more here.

Cadbury World will be fully open and all renovations complete by 9^th December 2024.

In the meantime, there are still plenty of chocolatey zones to enjoy, including our Have A Go zone, the Bournville Experience, 4D Chocolate Adventure, and our brand new Cadbury Chocolate Quest ride. You will also still be able to learn all about how chocolate is made, discover the history of the Cadbury family, and meet the iconic Cadbury characters.

All guests who visit Cadbury World between 4th October and 9th December 2024 will receive the following additional treats whilst our renovations are taking place:

• An additional chocolate sample on entry to the attraction
• A pot of Cadbury chocolate buttons in place of the liquid chocolate sample, usually given in the Chocolate Making zone
• A voucher to visit Cadbury World for £5 per person when all zones are open again (valid from 1^st January to 31^st March 2025, excluding 15^th to 23^rd February)
• Discounts off entry tickets to the National SEA LIFE Centre, Birmingham, LEGOLAND Discovery Centre, Birmingham and Warwick Castle (valid from 1^st January to 31^st March 2025, excluding 15^th to 23^rd February)

During our renovations, we would like to reassure you that there will still be lots of chocolatey fun to enjoy, including the Have A Go zone, Bournville Experience, 4D Chocolate Adventure cinema, and our new Cadbury Chocolate Quest ride. To find out more about all of our chocolatey zones, please visit our website ‘Explore the Attraction’ pages: Cadbury World: Enjoy The Cadbury World Experience.

If you decide that you would like to rearrange your visit to Cadbury World, you can head to ‘Manage My Booking’ in your confirmation email to rearrange your trip. All zones will be open by 9^th December 2024.

We’re making exciting improvements to our chocolatey attraction. Merlin Entertainments commenced operation of Cadbury World in January 2023 and has since invested £8 million into the attraction. This investment includes extensive enhancements, including the new Have A Go zone, the refurbished Bournville Experience and the brand new Cadbury Chocolate Quest ride all of which opened in April 2024.

The Chocolate Making zone and part of Advertising Avenue (including the gorilla set) will be temporarily closed from 2nd September to 9th December whilst we further improve this area of the attraction.

The Cadbury World shop is also temporarily closed for refurbishment. There is a temporary shop available where guests can purchase all of our usual chocolatey treats, located to the rear of the building next to the African Adventure play area.

There are still plenty of chocolatey zones to enjoy, including our Have A Go zone, the Bournville Experience, 4D Chocolate Adventure, and our brand new Cadbury Chocolate Quest ride. You will also still be able to learn all about how chocolate is made, discover the history of the Cadbury family, and meet the iconic Cadbury characters. Find out more here.

Find directions to Cadbury World here.

4 miles south of Birmingham city centre. Visit www.visitbirmingham.com to find hotels, and attractions in the city.

Birmingham’s Clean Air Zone covers all the roads within the A4540 Middleway Ring Road, but not the Middleway itself, check out the map here. It operates 24 hours a day, 365 days a year. The charges will be applied daily. A non-compliant vehicle driving in the Zone is required to pay once for the day, then may drive in the area without limit on that day. Find out if your vehicle will be charged here. Information is available on charges and how to pay at www.brumbreathes.co.uk.

Parking at Cadbury World is free of charge and we have plenty of spaces available for guests to use.

Yes - you can find train directions to Cadbury World here. You can also save 20% by using our train offer. Find out more here.

1. Disability Living Allowance or Attendance Allowance award letter (dated within the last 2 years), or Scottish Disability Payment and Child Disability Payment for visitors from Scotland. 

2. Personal Independence Payment letter (dated within the last 2 years).

3. A current and valid Blue Badge.

4. Letter from GP or consultant (dated within the last 2 years) confirming the need for a full time carer. This does not need to be a letter of diagnosis.

5. A Nimbus Access card with the +1 symbol. The photo on the card must be of the guest who requires a free carer.

• A letter from your GP or Consultant on headed paper (dated within the last 2 years) which clearly states that you are unable to queue and why (we do not need a letter of diagnosis).
• A Personal Independence Payment (PIP) letter (dated within the last 2 years) showing that you receive the enhanced mobility component.
• A Disability Living Allowance or Attendance Allowance (DLA) award letter (dated within the last 2 years) showing that you receive the higher rate mobility component. This must be presented alongside valid photographic ID for the named recipient.
• A Nimbus card with any of the below symbols. The photo on the card must be of the guest who requires a wristband.

There are baby changing facilities integrated within all toilet facilities across the attraction. We have a designated baby feeding room which is located in reception to provide a calm and discreet area to feed babies with all the facilities required. The baby feeding room facilities include a baby changing unit with disposable hygiene paper sheeting, sink unit, breast feeding armchairs and toddler chairs.

There is pushchair access throughout Cadbury World.

Yes, you can read more about our access facilities here.

If you need a wheelchair, these can be borrowed on the day of visit on a first come first served basis from our main reception, subject to availability. There is regular seating throughout the main attraction. A first aid room is also available.

We only allow assistance dogs into Cadbury World. They are allowed throughout the attraction except in production areas and the Cadbury Chocolate Quest ride, where we offer an assistance dog sitting service with a member of our staff.

A group at Cadbury World is 15 or more paying guests.

Yes – there is adequate free parking on site.

Cadbury World has a main entrance where people can arrange to meet up. Or you might want to meet in the café, which leads off the main reception.

Useful information covering many areas of the curriculum can be found here and also on www.cadbury.co.uk.

School groups are welcome to bring packed lunches to eat during their visit.

No, but we offer free teacher places for school groups to bring an appropriate number to support their students’ needs. Please find more info here: Cadbury World: Schools Group Prices

We offer educational sessions for groups of 15 - 100 students.

Yes, our Education Team give a range of curriculum-linked sessions, but you’ll need to book one with your trip. Further information on Education Sessions can be found here

For every 8 students a member of school staff goes free.